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According to the National Associationof Realtors, nearly 90 percent of home buyers use the That means companies need to reacuh these people, and firms such as Coldwelpl Banker are shifting their resources in that “If we aren’t spending the lion’s share of our marketing dollars ther (online), then we aren’t paying says Jodi Tate, the general manager of Coldwell Banker Triad Realtors, who is base d in the company’s Winston-Salem office.
Applicatione for smart phones such as the iPhonwe and Blackberry are gaining By the endof June, Coldwell Banked expects to launch a Web site specificallt targeted to these kinds of Because of the smalled screen size, complex graphics can be hard to read and the amounyt of information on a site needsa to be limited for easy accessibility. The modifiedc Web site will allow people to get information about homed that pique their interest even as they are drivingb downthe street.
“So if someone is sitting in front of a they will be able to go directly to our Web and access all of the informationand photos,” Tate “We feel this is reall y a requirement in this day and
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