XM forges partnership with Southeastern Conference - Baltimore Business Journal:

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D.C.-based XM will broadcast basketball and other sports fromthe SEC, starting with the conference'sz men's basketball tournament being playerd in Atlanta from March XM (NASDAQ: XMSR) will feature coast-to-coasy live broadcasts of the Universitt of Arkansas, University of Georgia, Universituy of Kentucky, Mississippi State University, University of Mississippi and University of Tennessee starting this year. The Universitty of South Carolina will join XM in the fall followed by the University of Floridaw in thefall 2009.
"XM will have a groul of channels dedicated tothe SEC, makinhg it easy for fans to find games and speciakl SEC programs," says Eric Logan, XM's executive vice president of in a statement. For now, though, the deal doesn' t include the University of Alabama or Auburnj University because the colleges already have agreementzwith , XM spokesman David Butler "We would love to have them on XM, but theird rights are currently not available," Butled says. XM and New York-based Siriuzs (NASDAQ: SIRI) said last month that they wouldc combine to forma $13 billion business.