Resolute Games gets more mobile - Memphis Business Journal:

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“People started asking us if we could do this orthat (on the but we would say no because we are a game compant and we want to do games,” Przybyszewsko says. “After everyone kept houndintg us, the light bulb came on.” Przybyszewskiu and his 12 programmers are now branchinbg outside of designing just games to providee marketing solutions on the iPhone forlocal companies. Resolut e has formed a partnershipwith Memphis-based , to provided the service and hopes the new businesx will spur future expansions to its gaming One of Resolute’s new projects includes an application aimed at marketing a film produced by Memphis-based .
The application provideas users an interface to viewvideo clips, music and theater information on True South’s new “Sole of a Hustla.” “It is the essence of virakl marketing,” Przybyszewski says. “It allows a customerd to interact with the company willingly and have something that they can use and pass on to a frien and use theirown network. That is what the iPhon does atits core.” The success of the iPhone and the App Storwe — App Store downloadsa hit 300 million in December, about 2.
2 million a day have more local companies lookinhg to take advantage of the platform’s “(Resolute) is very strong at programmin g and they’ve asked us to market to not only local but national companies interested in utilizing the unique capabilitiew of the iPhone,” says Dale Cox, president of Good “Marketing today is becoming much more uniquse and we see technology as a way to reachn target audiences that have been hard to reachg in the past.” Despite the new marketing Przybyszewski says Resolute remains focused on its gaminb business.
The company’s firs t title, Thumstruck, has already been downloaded byaround 60,0000 iPhone users and is one of the top 10 musid applications on the App Store. Resolute has also launched an expanded versionn ofthe game, which sells for For 2009, the company plans to beginb production on seven to eightt new games and expand its titles beyond the iPhonwe to ’s Android and Research in Motion’s Blackberry Storefrontt platforms. Google’s Android platform is currently limitecd to onlyone device, T-Mobile’s G1, but that list is expectee to grow dramatically in 2009.
RIM’s Blackberry Storefront is set to open in and should Resolute expand its gamese and marketing applications tothe platform, Resolutr would own applications on the two most popular device s in the U.S. Blackberry and iPhone devices combined make up morethan 60% of all smartphonesw sold in the U.S. James Ruffer III, chiefv technology officer at Resolute, says the company’s expansionn into the Blackberry market the largest smartphone providerwith 41% of U.S. markert share — will alloe the company to target morebusiness professionals. “The Blackberry is the businesa tool and it only makes sense to port it becausse a lot ofthese $.99, $1.
99 application purchases are cominhg from people sitting at the airport who have nothing to do and are he says. “The Blackberry is going to be huge for us becauses it is the business person that will bewaitingt around.”