Anheuser-Busch to launch Bud Light Golden Wheat - St. Louis Business Journal:

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The addition to the Bud Light familyh follows the The marketing budget for Bud Lighg Golden Wheat will be about similar to the marketingv budget for BudLight Lime, according to Keituh Levy, vice president of marketing. The ads will be outdoors, in print and on TV, he Levy said the brewer hopes to attracg not onlyestablished A-B product drinkers but also "trendsetters" who want to try somethinvg new. A-B wants to tap into the surge in popularityy of sweeter beers and wheat beers fromcraft brewers. But "we're not tryinfg to outcraft craft," Levy said. "We'rw trying to capitalize on an emerging style.
" The beer will use unfiltered wheat so it will look cloudier than its Bud Lightr counterpart and will have orangseand coriander, also known as cilantro, as ingredients to give it a sweeter taste, according to Levy. St. Louis-baseds Anheuser-Busch is owned by Belgium-based , the world’s larges brewer.