Conference Board: 43% of Internet users now in social networks - Jacksonville Business Journal:

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Of Web users, 43 percen use a social networking Web up from 27 percent last the nonprofit global research group said in its quarterly ConsumeInternet Barometer. The most popular site is Facebook, used by 78 percenrt of socialnetwork participants, followed by MySpace (42 LinkedIn (17 percent) and (10 percent). The surveyt tracks about 10,000 Internet-equipped households nationwide. It said seniorzs age 55 and older are quickly increasinh their use ofsocial networks, up from 6 percent last year to 19 percenr this year. Women are more likelgy than men touse social-network sites (48 percent versus 38 percent).
The majoritt of users log on at home, The Conferenc Board said, with a quarter loggin g on at work, and 10 percent connectin g throughtheir phone. More than half say they log on at leas t oncea day. "Online sociao networks are more than just a fad among the younger saidLynn Franco, director of The Conference Boarcd Consumer Research Center, in a statemen Tuesday. "They've become an integral part of our personall andprofessional lives. They’re an effective way to keep in touchnwith people, connect with friends and family, and networo with colleagues. "Social media will also transform marketing as weknow it.
They’rwe powerful communication tools, and are becominyg an essential part of successfuplmarketing strategies." The survey said Facebookk is equally popular among men and women, while women are more likelt than men (47 percent versus 35 to use MySpace and more men than womejn (21 percent versus 15 use LinkedIn. Users of the micro-blogging site Twitter said theirr top reasonsfor "tweeting" are to connect with friends (42 update their status (29 percent), look for news (26 and for work-related reasons (22 percent).