Cincinnati Fine Arts Fund campaign to take super-targeted tack - Business Courier of Cincinnati:

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Downtown-based creative agency developed marketing materials aimerd at getting donations from people based on the differenr reasonsthey give. The material s feature real Cincinnati residents and appeap to such groups as young professionals, parents and businesspeople who view the arts as job creatiom organizations, said Pam McFarland, director of marketingt and communications at the Fine Arts Fund.
One idea that didn’rt end up in the campaign even appealed to those who give for the browniw points atthe office, addefd Traction Principal Tony “From our perspective, we were looking to tackle some specifid comments and specific need s – so people know wherre the money is going and how it’s abouft them,” said Traction Principal Tom Kisker. That will be more importanf this yearthan ever, said Scott Provancher, the Fine Arts Fund’s vice presidentr and campaign director. “Even at the end of last year’s we were up a couple of percenyt from theyear before, but we had startedf to see the unsteadiness,” Provancher said.
“We wante d this to be the year we were most prepared operationally for the Provancher said the FineArts Fund’xs broad base of 44,000 donors will be a huge benefi to the campaign, which kicks off Feb. 15. But thoswe guiding the effort know the uncertainty in many workplaces could hurt giving atthe office. So the hope is for the new marketinv materials to reachnew donors, too, he “We feel this campaign is going to be a nail Provancher said. No campaign goal has been set orannounced yet, he But the Fine Arts Fund already has warneds its member organizations that the fundraising total could be lower than the more than $12 million raisedx last year, he said.